PANGEA HEAD OF MARKETING (HYBRID)

Company: Tbwa Chiat/Day Inc
Location: Chicago
Posted on: November 12, 2024

Job Description:

At Pangea, we have an ambition to be an iconic and trusted brand and company that solves real problems for our customers. As the leader of the Marketing group for Pangea, you will be responsible for the development and execution of all marketing strategies, including all digital, social, traditional and content-related marketing efforts.The ideal candidate is a seasoned marketing executive with a robust background in developing and implementing high-impact marketing strategies. The Head of Marketing will possess deep expertise in performance marketing, traditional marketing channels, affiliate marketing, and advanced tracking and reporting methodologies. This role demands a visionary leader who can oversee numerous high-stakes projects and programs with precision.As the Head of Marketing, you will:

• Serve as the primary architect and leader of the marketing function, accountable for performance across all media spend, including search, social, SEO, TV, radio, print, and promotional partnerships.
• Build, lead, and inspire a high-performing marketing team, fostering a culture of excellence and continuous improvement. Mentor and coach team members, identifying opportunities for professional growth and ensuring effective collaboration.
• Own customer acquisition, driving the strategy and execution for large-scale acquisition and conversion campaigns.
• Oversee comprehensive retention-marketing programs aimed at increasing customer lifetime value, with a focus on lifecycle marketing and CRM growth.
• Manage and refine Pangea's marketing testing process to expand the marketing budget efficiently across new tactics and channels.
• Leverage advanced Martech solutions and vendor partnerships to enhance marketing capabilities and outcomes.
• Utilize data-driven insights to make strategic decisions, with a deep understanding of Pangea's customer journey and multi-channel attribution.
• Propose and track meaningful incentive programs to drive faster adoption and accelerate word-of-mouth awareness.
• Report on key performance metrics, ensuring alignment with organizational KPIs. Manage the company's marketing budget and forecasting with a strategic focus.
• Understand Pangea's different segments of customers and constantly pursue new tactics based on their behavior, purchase habits, pain points, and potential areas of differentiation.
• Plan, implement, and monitor integrated marketing communications campaigns, ensuring optimized media spend and enhanced brand reach and impact.
• Be the key contact for all creative and media agency relationships and oversee and lead creative development and effectiveness tracking across all communication mediums to support growth and overall business objectives.
• Liaise with other internal teams to guide a unified approach to customer service, distribution, etc., that meets market demands and reinforces the brand.
• Integrate comprehensive marketing strategies and communication programs to ensure consistent branding and messaging, maximizing the marketing budget's impact.The ideal candidate will have:
  • 15+ years of experience including leading large internal multi-disciplinary marketing organizations with large budgets to achieve long-term strategic goals.
  • Proven track record of building, developing, and motivating a marketing team in a high-growth tech company.
  • The proven propensity to "think like an owner", operate like a P&L holder, and understand different business disciplines (IT, finance, etc.).
  • Expertise in developing, implementing, and communicating a comprehensive B2C marketing strategy across performance marketing, digital marketing, and branding.
  • Proven willingness and ability to be a relentless voice of the customer, representing the customers' desires and needs, while maintaining business focus and effectiveness.
  • Proven expertise in the development and implementation of successful online marketing programs including SEO, SEM, and digital advertising.
  • Demonstrated expertise in the development and execution of successful targeted social media programs.
  • Proven ability to scale marketing budgets through flawless execution of iterative testing of new tactics and channels
  • Experience building and scaling a consumer brand.
  • Proven understanding of best practices, tools, and processes that enable development and analyses of marketing campaigns, the management of those campaigns, and the analytics for success.Bonus points if you have:
    • Experience marketing a consumer payment product.
    • Experience building marketing programs for multicultural audiences.
    • Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
    • Health, dental, and vision insurance including mental health benefits
    • 401(k) matching plus a roth option (U.S. Based employees only)
    • PTO & paid holidays off
    • Sabbatical program (for eligible roles)
    • Summer hours (for eligible roles)
    • Paid parental leave
    • DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
    • Employee recognition and rewards program
    • Charitable matching and a paid volunteer day---Plus so much more! About Enova Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossusplatform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks-in order to create accessible credit for millions. Being a values-driven organization is at the core of Enova's success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova's values and culture here . It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants. Apply for this job*indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website How did you hear about this job? * Select... If you chose Other to the above question, please list where you heard about the job. Are you legally authorized to work in the U.S. for Pangea Money Transfer? * Select... Will you now or in the future require Pangea Money Transfer sponsorship for employment visa status? (e.g. H1-B or other employment-based immigration case) * Select... What are your base salary range expectations for this role? * U.S. Standard Demographic Questions Enova's policy is to provide Equal Employment Opportunity for all individuals and not discriminate in employment decisions, by placing the most qualified person in each job. You are being given the opportunity to voluntarily and anonymously provide the following information order to help us track the progress of our efforts to incorporate diversity in our recruiting practices. Your responses to the questions below, or your decision not to respond to some or all of questions, will be aggregated and anonymous and used for reporting purposes, and will not be: 1) considered in any manner for purposes of evaluating your application for employment, your eligibility for an interview, or in the decision to offer you and employment opportunity with Enova or 2) shared with the individual or individuals making any selection decision. How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select...
      
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Keywords: Tbwa Chiat/Day Inc, Bartlett , PANGEA HEAD OF MARKETING (HYBRID), Advertising , Chicago, Illinois